S13 E14 Employer Branding with Gayle Turner, Shelli Jost Brady & H Nathan Toft

In this episode of Stories Matter! Helping Leaders Transform Lives, hosts Shelli Jost Brady and Gayle Turner and their guest, Nathan Toft, explore the topic of employer branding. They delve into the importance of a consistent brand image throughout an organization, how employees can shape and represent that image, and the impact of employee-employer relationships. Through captivating stories from companies like Bloomingdale and Coca Cola, as well as discussions about Starbucks, they highlight the significance of aligning a brand's values with its actions. Join us as we explore the power of authentic connections, the role of vision in decision-making, and the growing trend of companies prioritizing the well-being of their employees. Stay tuned for an engaging and insightful episode packed with valuable lessons for leaders and listeners alike. Gayle Turner is President of The Storytellers Channel, Inc. https://storytellerschannel.com/ For close to five decades he has used the power of story to initiate and sustain change while growing leaders and building productive corporate and community cultures. Check out his LinkedIn profile to learn the rest of the story. https://www.linkedin.com/in/wgayleturner/  Shelli Jost Brady is Founder & Catalyst at Alchemy Consulting and Chief Operating Officer at The Storytellers Channel, Inc. Check out her LinkedIn profile to learn the rest of the story. https://www.linkedin.com/in/shelli-jost-brady-94b44835/ Nathan Toft, owner and lead strategist at Dragons Tooth Marketing. He's a whole-brain thinker, driven -to understand the category, brand, and consumer, -to find the human story in the data, and -to transform the way brands interact with people to the benefit of both. Check Out his Linked In profile to learn more https://www.linkedin.com/in/nathantoft/ Subscribe to The Storytellers Channel’s newsletter by downloading a FREE checklist of how to craft intentional stories to inspire results. https://storytellerschannel.com/inspire Keywords Nathan Toft, consistent brand image, HR department, press releases, CEO, staff, recruits, opportunities, values, community, employees, uphold, representing the company, Steve Spyro, executive VP, Bloomingdale, welcoming atmosphere, store, one big family, mistakes, learning opportunities, customers, relationship, employers, overall health, joy, fulfillment, shaping, interactions, consumers, brand promise, Coca Cola's involvement, civil rights era, Martin Luther King, Atlanta, civil rights movement, platform, talk, Coke's efforts, Starbucks, health insurance, part-time employees, incident, Philadelphia, corporation-wide shutdown, questionable behavior, unionize, underlying issues, prioritize, needs, authenticity, stakeholders, vision, negative news, treatment of employees, positive changes, pay, living wage