S13 E15 Financial Branding with Gayle Turner, Shelli Jost Brady & H Nathan Toft

Welcome to another episode of Stories Matter! Helping Leaders Transform Lives. In today's episode, titled "Financial Branding," we are joined by our guest, Nathan Toft from Dragons Tooth Marketing. Together with your hosts, Shelli Jost Brady and Gayle Turner, we will dive into the world of financial branding and explore the importance of managing expectations and fulfilling promises. We'll discuss how untrustworthy behavior can impact a company's reputation and stock value, using Netflix as a case study. Additionally, Nathan will share insights on brand investment, accountability, and the key constituencies that shape a brand's value. Join us as we unravel the power of storytelling in the world of finance. Gayle Turner is President of The Storytellers Channel, Inc. https://storytellerschannel.com/ For close to five decades he has used the power of story to initiate and sustain change while growing leaders and building productive corporate and community cultures. Check out his LinkedIn profile to learn the rest of the story. https://www.linkedin.com/in/wgayleturner/  Shelli Jost Brady is Founder & Catalyst at Alchemy Consulting and Chief Operating Officer at The Storytellers Channel, Inc. Check out her LinkedIn profile to learn the rest of the story. https://www.linkedin.com/in/shelli-jost-brady-94b44835/ Nathan Toft, owner and lead strategist at Dragons Tooth Marketing. He's a whole-brain thinker, driven -to understand the category, brand, and consumer, -to find the human story in the data, and -to transform the way brands interact with people to the benefit of both. Check Out his Linked In profile to learn more https://www.linkedin.com/in/nathantoft/ Subscribe to The Storytellers Channel’s newsletter by downloading a FREE checklist of how to craft intentional stories to inspire results. https://storytellerschannel.com/inspire Keywords Nathan Toft, investing in the brand, managing expectations, fulfilling promises, untrustworthy behavior, questioning handling of money, managing reputation, managing trust, stock value, consumer anger, stock value tanking, losing value, senior management, finance constituency, governance, financial relationships, brand impact, brand investment, company assets, Coca Cola, Apple, prioritizing customers, prioritizing employees, brand benefits, functional attributes, delivery methods, core values, emotional benefits, self-expression, brand relationships, decline in sales