S13 E8 Customer Stories with Gayle Turner & Shelli Jost Brady

Welcome back to another episode of Stories Matter! Helping Leaders Transform Lives. In today's episode, Shelli Jost Brady and Gayle Turner dive deep into the world of customer stories and the theory of the business. They discuss the vital importance of aligning oneself with a particular identity or image and how it relates to brand messaging. With fascinating examples like choosing between a Suburban and an Explorer car, they highlight the need for customers to identify with their needs and the values of the brand. They explore the concept of being "mouth blind" to certain drinks and how storytelling plays a crucial role in creating perceptions. Join us as we uncover the theory of the business, find out who the real hero is in advertisements, and explore the power of maintaining loyal customers by upholding brand and value propositions. Stay tuned for an insightful and thought-provoking discussion that will transform the way you think about storytelling and the importance of understanding your customers. Let's dive in! Gayle Turner is President of The Storytellers Channel, Inc. https://storytellerschannel.com/ For close to five decades he has used the power of story to initiate and sustain change while growing leaders and building productive corporate and community cultures. Check out his LinkedIn profile to learn the rest of the story. https://www.linkedin.com/in/wgayleturner/  Shelli Jost Brady is Founder & Catalyst at Alchemy Consulting and Chief Operating Officer at The Storytellers Channel, Inc. Check out her LinkedIn profile to learn the rest of the story. https://www.linkedin.com/in/shelli-jost-brady-94b44835/ Subscribe to The Storytellers Channel’s newsletter by downloading a FREE checklist of how to craft intentional stories to inspire results. https://storytellerschannel.com/inspire Keywords aligning oneself, identity, image, Suburban, Explorer car, lady Di, Zena, customers, brand values, understanding, employees, value proposition, integrity, private equity firms, communities, investors, creditors, brand messaging, beverages, mouth blind, emotional, self-expression, Coke, Pepsi, perceptions, stories, communication, sincerity, excitement, Kleenex, Puffs with lotion, corporate culture, soft drinks.