S13 E9 Sales Stories with Gayle Turner & Shelli Jost Brady

Welcome back to another episode of Stories Matter! Helping Leaders Transform Lives. In today's episode, titled "Sales Stories," your hosts Shelli Jost Brady and Gayle Turner dive deep into the world of sales and the power of storytelling. We explore how adopting a relationship-building approach is crucial in the enrollment process, drawing parallels to the world of dating. Join us as we discuss the effectiveness of using sales stories to connect with customers, rather than relying solely on facts and figures. We'll debunk the myth of the pushy salesperson and unveil the secrets to engaging and captivating potential clients. Gayle and Shelli share their experiences in advertising and consulting, shedding light on the art of sharing stories that establish rapport and trust. So, grab your headphones and get ready to uncover the transformative power of storytelling in sales. Let's get started on this exciting journey of connecting, empathizing, and transforming lives! Gayle Turner is President of The Storytellers Channel, Inc. https://storytellerschannel.com/ For close to five decades he has used the power of story to initiate and sustain change while growing leaders and building productive corporate and community cultures. Check out his LinkedIn profile to learn the rest of the story. https://www.linkedin.com/in/wgayleturner/  Shelli Jost Brady is Founder & Catalyst at Alchemy Consulting and Chief Operating Officer at The Storytellers Channel, Inc. Check out her LinkedIn profile to learn the rest of the story. https://www.linkedin.com/in/shelli-jost-brady-94b44835/ Subscribe to The Storytellers Channel’s newsletter by downloading a FREE checklist of how to craft intentional stories to inspire results. https://storytellerschannel.com/inspire Keywords enrollment, building a relationship, connection, dating analogy, desires, needs, fulfilling needs, positive reaction, thoughts, sales stories, selling, facts, stories we tell ourselves, effective sharing, storytelling in sales, emotional buying, logical justification, pressure, worst types of salespeople, making a connection, engaging someone, losing attention, clothing store scenario, advertising, consulting, initial rapport, redirecting the conversation, short and succinct story, talking about themselves, trust-building process, storytelling and selling, appropriate timing, understanding others, non-arrogant self-sharing, connection and relating, B2B interactions