S18 E6 Customer Trust [A Reflection of Brand Values]

"Well, if that's the work you do, and if they're all doing it, it's not like you can go from one and the other is gonna be that much different. They all do it." - Ajax Greene [Why This Is Important] - Objective: The main message is to understand how business values manifest in behavior and how it affects decision-making for employees, customers, and suppliers. Become a person worth listening to so you can make informed decisions about the brands you support. [What you need to know]: In this episode, the focus is on the 5 constituencies of a brand: employees, customers, suppliers, communities, and the finance community. The discussion delves into the behavior of large corporations regarding prioritizing money over people, dysfunctional business practices, and the importance of company transparency. [What you need to do]: Listen to the stories and insights shared in the podcast to gain a deeper understanding of how business values impact various stakeholders in the business ecosystem. Evaluate your support for brands based on their treatment of employees, vendors, and communities, and consider the impact of those values on your decisions as a consumer or employee. [TAKE ACTION] Do this now: Reflect on your experiences and interactions with businesses and consider the values they demonstrate in their behavior toward employees, customers, and suppliers. Evaluate the transparency of the brands you support and consider the impact of their values on your decisions as a consumer or employee. Bios Gayle Turner is President of The Storytellers Channel, Inc. https://storytellerschannel.com/ For close to five decades he has used the power of story to initiate and sustain change while growing leaders and building productive corporate and community cultures. Check out his LinkedIn profile to learn the rest of the story. https://www.linkedin.com/in/wgayleturner/  Shelli Jost Brady is Founder & Catalyst at Alchemy Consulting and Chief Operating Officer at The Storytellers Channel, Inc. Check out her LinkedIn profile to learn more. https://www.linkedin.com/in/shelli-jost-brady-94b44835/ Download a FREE checklist of how to craft intentional stories to inspire results. https://storytellerschannel.com/inspire Ajax Greene is a polymath who has synergized being a world-class athlete, a successful business leader with a 40-year meditation practice into a focused mission to bring coherence to the global economy one person and one organization at a time. He believes brain coherence is the foundation that human and business success is built on. Check out Coherence Collaborative https://coherencecollaborative.com/ or his LinkedIn profile to learn more. https://www.linkedin.com/in/ajaxgreene/ Keywords Gayle Turner, The Storytellers Channel, Shelli Jost Brady, Alchemy Consulting, Ajax Greene, Coherence Collaborative, brand, employees, customers, suppliers, communities, finance community, investors, stockholders, Wall Street, large corporations, multi stakeholder model, pharmaceutical industry, accounts payable, business practices, advertising agencies, subcontractors, cash flow, values, consumer attitudes, transparency, competitive advantage, company culture, behavior, business decisions, business ethics, business values, business transparency, employee treatment, vendor treatment, business competition, business relationships