EPISODE · Aug 3, 2022 · 29 MIN
S1E10 - Online, Digital, Virtual, Personal
from Virtually Live, a podcast by Kaltura · host Kaltura
In the past decade, the weight of marketing strategy and operations has shifted online, taking in more and more digital touchpoints. Still, 2020-21 have shaken things up again and the entire customer journey from start-to-finish has become virtual, relying even more heavily on data. This conversation with Oracle EVP and CMO Ariel Kelman will look at the impact Covid-19 had on marketing, the shift towards virtual events and video engagement, and the vast amounts of data digital encounters generate.
What this episode covers
In the past decade, the weight of marketing strategy and operations has shifted online, taking in more and more digital touchpoints. Still, 2020-21 have shaken things up again and the entire customer journey from start-to-finish has become virtual, relying even more heavily on data. This conversation with Oracle EVP and CMO Ariel Kelman will look at the impact Covid-19 had on marketing, the shift towards virtual events and video engagement, and the vast amounts of data digital encounters generate.
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S1E10 - Online, Digital, Virtual, Personal
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