S1E11 - The New & Improved Customer Experience

Virtual events are not just a replacement for physical ones. They have created a new marketing category, with new content formats, new ways to engage, broader audiences, new forms of networking, new perspective of time and place, vast amounts of data and analytics, and greater inclusion for both speakers and attendees. Join Michal Tsur, Kaltura’s Co-founder, President and CMO and panelists: Rob Giglio, CMO, DocuSign, Nicola Kastner, VP Global Head of Event Strategy, SAP, Bob Bejan, Corporate VP Global Events, Production Studios and Marketing Community, Microsoft  for a conversation about where this new evolving virtual event category fits into our marketing funnel, how it impacts the customer experience, what we’ve learned in the past 18 months, what we’ve all gained, what we miss, and what’s left to innovate in this new normal world of marketing.