S1E12 - Crafting Binge-Worthy Customer Experiences

We tend to think there’s a clear cut between content designed to entertain and content designed to sell. Yet, the lines between the two are somewhere between blurry and invisible. Either way, people watch or read it to get informed, get inspired, get a thrill, or all of the above. Acclaimed writer, producer, and actor, Lior Raz, has spent the last 20+ years creating and delivering content for TV and - interestingly - marketing, too. In this session, Raz will talk through what marketers can learn from show business to create enjoyable and engaging content, whatever the intent.