S1E4 - Community Building Equals Brand Building

As if we needed further evidence on the importance of community building, the switch to virtual added communities' power to elevate events into the mix and re-emphasized their marketing value. Since the early days of its two-sided marketplace, Fiverr has recognized that potential and set the standard for community building. In this session, you’ll hear from Fiverr CMO Gali Arnon why community building should be a main pillar of any marketing strategy. You’ll also learn how to build communities through events and leverage members as an integral part of your agenda and campaigns.