S1E6 - Best Practices for Producing Quality Content for Your Events

The shift from physical to virtual events changed many things, but content is still the most important factor in the success or failure of your event. With more than 25 years in the streaming media business and as chairman producing more than 70 in-person conferences globally, including NAB Show Streaming Summit, Dan Rayburn is both a technology expert and an authority on how to keep viewers on the edge of their seats. In this session, Dan will discuss content strategy for online and hybrid events and share from his vast experience on how to produce the right content and content format, craft the right agenda, and ROI methodology to measure success.