S1E7 - From Virtual Events to Digital Experiences

If you recall, the Covid-19 outbreak was quickly followed by hundreds of event cancellations. Atlassian, though, decided to keep their April event as planned but do it virtually. One of their core values is “Don’t #@!% the customer” and a pandemic wasn’t going to stop them from living their values. While they only had a month to do it, the event was a massive win for them and led to many more since – 536, to be exact. What’s more, the shift to virtual events proved to match their digital-first culture and data-driven mindset perfectly. In the aftermath of a very eventful year, their Head of Experiential & Field Marketing, Angela Smith, will join us to share some numbers and stories around the success of their digital experiences and how reskilling event marketers is now table stakes.