S1Ep119 Unlocking the Power of Events With Expert Keynote Speakers with Katrina Mitchell

How do you engage your franchisees or workforce? This week, Ford Saeks sits down with Katrina Mitchell, Chief Match Maker with Franchise Speakers Bureau, together having over 25 years of experience in the industry. They explore the strategies and tactics that franchise brands and franchisees can use to drive growth and profitability. From marketing and branding to operations and customer experience, they will share valuable insights and actionable tips you won't want to miss. In this episode, Ford and Katrina discuss: • The current state of franchising and how franchisors can build strong relationships with their franchisees. • Importance of developing, driving, and maintaining a healthy company culture • The value of in-person events with expert keynote presenters • How virtual events still have value as an essential tool in the franchise industry Ford Saeks has redefined the formula for business success. From start-ups to Fortune 500's, Saeks is widely recognized as a Business Growth Innovator. With over 20 years' experience (ranging from retail to wholesale), he has founded over ten companies, authored four books, been awarded three U.S. patents, and received numerous industry awards. As President and CEO of Prime Concepts Group, Inc., a digital marketing firm, Ford specializes in helping businesses attract loyal and repeat customers, monetize social media, and ignite innovation.