S2 E3. Branding + Jaguar - Beyond the Best. The Innovati...

What this episode covers

How much does legacy matter in branding? And when is it time to rip up the rulebook and start again?Jaguar, the historic car brand, has made a bold and controversial move—ditching its classic identity in an attempt to appeal to a new generation. But will it pay off?Nick and Toby explore why Jaguar took this risk, what they’re hoping to achieve, and what insurance companies can learn about the role of legacy in branding. Plus, they dive into how innovation techniques can help insurers revitalize their brands without losing what makes them great.

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Frequently Asked Questions

How long is this episode of Beyond the Best. The Innovation Podcast.?

This episode is 24 minutes long.

When was this Beyond the Best. The Innovation Podcast. episode published?

This episode was published on February 11, 2025.

What is this episode about?

How much does legacy matter in branding? And when is it time to rip up the rulebook and start again?Jaguar, the historic car brand, has made a bold and controversial move—ditching its classic identity in an attempt to appeal to a new generation. But...

Can I download this Beyond the Best. The Innovation Podcast. episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.