EPISODE · Mar 4, 2025 · 23 MIN
S2 E6. Analog Experiences + Magic
from Beyond the Best. The Innovation Podcast. · host Ninety
Does digital always mean better? Or is simplicity the key to great customer experiences?Magic runs entirely on SMS messaging, proving that low-tech solutions can be more human, less complicated, and just as effective.Nick and Toby explore what insurance can learn from this—how cutting complexity and focusing on human-first interactions might be the real innovation.
What this episode covers
Does digital always mean better? Or is simplicity the key to great customer experiences?Magic runs entirely on SMS messaging, proving that low-tech solutions can be more human, less complicated, and just as effective.Nick and Toby explore what insurance can learn from this—how cutting complexity and focusing on human-first interactions might be the real innovation.
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S2 E6. Analog Experiences + Magic
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