S2 E6. Analog Experiences + Magic
An episode of the Beyond the Best. The Innovation Podcast. podcast, hosted by Ninety, titled "S2 E6. Analog Experiences + Magic" was published on March 4, 2025 and runs 23 minutes.
March 4, 2025 ·23m · Beyond the Best. The Innovation Podcast.
Summary
Does digital always mean better? Or is simplicity the key to great customer experiences?Magic runs entirely on SMS messaging, proving that low-tech solutions can be more human, less complicated, and just as effective.Nick and Toby explore what insurance can learn from this—how cutting complexity and focusing on human-first interactions might be the real innovation.
Episode Description
Does digital always mean better? Or is simplicity the key to great customer experiences?
Magic runs entirely on SMS messaging, proving that low-tech solutions can be more human, less complicated, and just as effective.
Nick and Toby explore what insurance can learn from this—how cutting complexity and focusing on human-first interactions might be the real innovation.
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