S2 Ep 03: How Companies Pick Speakers

What if landing your next speaking gig isn’t just about how you perform on stage, but about what’s happening behind the scenes in the decision-maker’s inbox?On this eye-opening episode of Path to the Main Stage, host Li Hayes welcomes Stephanie Love, Thryv’s Content & Training Manager, for a candid look into the speaker selection process—and what speakers consistently get wrong. Stephanie pulls back the curtain, sharing exactly how she researches potential speakers, why most speaker inquiry emails go ignored, and the surprising details that get you booked (or blacklisted).From the must-have elements your website and sizzle reel need, to why being a “niche celebrity” may be more important than having national fame, Stephanie’s practical advice will help speakers stand out in a crowded market. She also breaks down how budgets work, what value companies expect for their investment, and how following up matters more than you think. Plus, she dishes out the biggest turn-offs and red flags that instantly disqualify a speaker—and even shares savvy career advice from her years booking TV guests and corporate webinars.Whether you’re a seasoned speaker or just starting out, this episode will leave you with actionable insights and some “a-ha” moments about what really works (and what totally backfires) on your path to bigger, better stages.Episode Overview[00:00:00] The reality of getting booked as a professional speaker—and why style on stage isn’t enough[00:02:12] How Thryv selects speakers & the surprising longevity of their virtual series[00:04:09] Stephanie’s process for speaker research—including why reviews and podcast appearances matter[00:08:44] Why your website could be costing you gigs (and what top decision-makers look for)[00:10:42] Sizzle reel vs. uncut speaking clips: what actually helps you get picked[00:13:31] How speakers get paid, budgeting strategies, and why value add is crucial[00:20:31] What is “niche celebrity”—and how it boosts your credibility[00:22:47] The biggest speaker red flags (from slow replies to surprise fees)[00:27:38] Virtual events: why the right samples and collateral make a difference[00:31:00] What speakers really get out of corporate or TV gigs (it’s more than just money)[00:35:00] The perfect pitch for TV and events—and what never works[00:38:22] Stephanie’s top career lesson that she wishes she knew soonerReady to get out of the inbox and onto the main stage? Tune in now and take notes!