S2E1 – Mark Geljon: Innovation and creativity in the future of business

In this first episode of our new season, Mark Geljon, Consultant and Business Developer at Witteveen+Bos, takes us on a journey into the future of business innovation. We discover how technology and creativity are coming together to redefine customer experiences and shape the organizations of tomorrow.Mark shares his unique approach to storytelling and how it helps companies achieve their goals using technology without losing the human component. He takes us inside his groundbreaking Maker Cave project, that he leads as a impact engineer and storyarchitect, where hands-on creativity inspires employees and drives innovation.With the rise of AI, we dive into the balance between automation and human ingenuity. Can we remain both creative and embrace technology? And what ethical challenges come with using AI in an increasingly digital world?In this episode, we cover the following subjects:· Customer journey reinvention: How companies can design digital interactions that still feel personal and human.· Storytelling for business success: How powerful stories help companies achieve their goals and increase customer engagement.· Innovation in action: The Maker Cave project as an example of how hands-on creativity can transform organizations.· AI and creativity: How companies can embrace AI without losing human creativity and how technology can contribute to innovation.· Ethical considerations: What are the ethical challenges of AI and what should we not let technology take over?· Empathy and relationships: Why human connection and emotional intelligence are crucial for businesses in the future.LinksEvolving DigitalLinkedInhttps://www.linkedin.com/showcase/evolving-digital-podcastInstagramhttps://www.instagram.com/evolvingdigital.podcast/?hl=enFacebookhttps://www.facebook.com/profile.php?id=61566815356179LinkedIn Mark Geljonhttps://www.linkedin.com/in/mgeljon