S2E12 - Beyond the digital core

While a global pandemic was the main drive for the digitization of events, what keeps it around are all the fresh options to engage attendees remotely and the ability to measure every action and interaction. Not many people can say that they didn’t just witness it unfold but also played an active part in it. Bob Bejan, the man behind and at the forefront of Microsoft’s events and global marketing community, can. He recognized early on that virtual events are here to stay and, just as quickly, realized that all events from now on – yes, yours too – will center around a digital core.   Join us to hear more from him about the state of events today and where the industry is going.