S2E17 - What’s coming down the pipeline

In-person? Virtual? Hybrid? All of the above? Companies have had to pivot a lot over the last few years to find the right balance to achieve their goals and engage their target audiences. Marketers at large, and event professionals specifically, still struggle with the challenge of attribution and showing clear ROI from events, and across the marketing funnel. In this session, Qualified’s VP Demand Generation, Sarah McConnell, will share how she and her team have found the right mix of events, as well as an attribution model that works - helping them measure what brings them better ROI.