S2E18 - The future’s made of multichannel reality

For too long, or at least for two years, we’ve been debating between virtual and in-person, synchronous and asynchronous, live and on-demand, trying to nominate which one or ones are clearly superior to the others. But there is no all-encompassing best. It all depends on the exact circumstances, the timing, and the persons involved. To offer the best experience, we have to create a mix of options available and leave it to people to choose the one that fits them best at any given time and place. Sitting at the intersection of marketing and education, Associate Dean for Digital Innovation, Kellogg School of Management, Mohanbir Sawhney, has seen it work time and time again. Join this session to hear more about why the future is in multichannel, converging experiences.