S2E2 (DE) – Rocking the rental car world with Roy Himmelreich

Philip Ibrahim’s first episode as a host on Smack features Roy Himmelreich, Senior Executive Manager Relationship Marketing Hotel at Sixt. Roy and Philip exchange old stories from back in the days when they were working at Accor together, all the way to Roy’s current role at Sixt. All of us have seen some of the great advertisements that Sixt has produced over the years, but what’s the real secret behind this unique company? Roy explains how the company manages to create the passion both staff and guests have for the brand and why the “Sixt fashion store” is more than just a myth – apparently Orange really is the new black. Enjoy the show.