S2E20 - Engaging creativity

Creativity isn’t the sole property of musicians, painters, and artists in general. It belongs to everyone, including marketers. And not just brand marketers and the so-called “creative marketers” in charge of writing clever texts and designing beautiful ads. Event marketers, marketing analysts, and certainly growth hackers can all gain a lot by infusing creativity into their work. Join this session with Adobe’s Head of Brand Strategy & Customer Insights, Heather Combs, to hear about the many beautiful sides of creativity, and how it can improve your marketing, any marketing.