EPISODE · Jul 20, 2023 · 20 MIN
S2E23 - Be bold go small
from Virtually Live, a podcast by Kaltura · host Kaltura
The new normal led to a spike in virtual events and webinars. But once organizers caught the hang of them and the invites came charging at our inboxes, events’ appeal and value started to slump and ‘Webinar Fatigue’ became the new norm. For Datadog, that meant going back to basics, i.e., targeted events with prime content. In this session, Alex Rosemblat, their CMO, tells us more about what they learned from all that about their event strategy.
What this episode covers
The new normal led to a spike in virtual events and webinars. But once organizers caught the hang of them and the invites came charging at our inboxes, events’ appeal and value started to slump and ‘Webinar Fatigue’ became the new norm. For Datadog, that meant going back to basics, i.e., targeted events with prime content. In this session, Alex Rosemblat, their CMO, tells us more about what they learned from all that about their event strategy.
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S2E23 - Be bold go small
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