S2E6 - Story, brand, and mission -Marketing higher education

Undergraduate enrollment is on a 10-year decline, culminating in the sharpest drop in enrollment in 50 years during the pandemic. Universities are not only competing with other institutions, but with the promise of higher education itself. Join Jaimie Hunt, VP and CMO at Old Dominion University, in a session about the expanded strategic role of marketing in higher education, the importance of engaging with prospective students across multiple touch points throughout their journey and infusing excitement in engaging events that hold true to brand that are more inclusive and far reaching than ever before.