S2E8 - Impact over activity - Making the digital shift

We are in an incredible time of shifts in our businesses, with our employees, and in how we nurture the customer journey. Digital transformation has become the buzz word of the day and we no longer need to convince our customers and partners they need digital - they already know and need help fast to survive and thrive. In the face of economic head winds, a looming recession and employee fatigue, how do we navigate these choppy waters to lead our companies and customers to a data-first model and make the shift to digital transformation? It starts with evaluating and defining a standard definition of metrics and a myopic focus on impact over activity. In this session, Ada Agrait, SVP Global Head of Corporate Marketing at SAP, will talk us through how data and marketing are playing a critical role in transforming a company that for more than 50 years has led other organizations through change – with and via technology.