EPISODE · Mar 30, 2023 · 23 MIN
S2E9 - A community-first product methodology for a new brand
from Virtually Live, a podcast by Kaltura · host Kaltura
Implementing a minimal viable brand requires an analytical and iterative approach. That’s exactly what Nadia Hitman, Simply’s (formerly JoyTunes) VP Brand Marketing, did. She’ll talk us through how she led Simply to a successful new brand using a product development methodology coupled with an audience- and community-focused mindset.
What this episode covers
Implementing a minimal viable brand requires an analytical and iterative approach. That’s exactly what Nadia Hitman, Simply’s (formerly JoyTunes) VP Brand Marketing, did. She’ll talk us through how she led Simply to a successful new brand using a product development methodology coupled with an audience- and community-focused mindset.
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S2E9 - A community-first product methodology for a new brand
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