S3E2 - AI's Role in Achieving Marketing Goals

We're diving deeper into the intersection of marketing and technology by tackling a familiar marketing and event challenge: how to achieve ever-evolving goals with the same limited resources. Enter GenAI to revolutionize the playing field.   Our guests this episode, from some of the world's most renowned brands, share how they've been using AI to succeed in a variety of marketing and event goals. We're bringing you insights from Kieran Flanagan, CMO at Zapier, Meghan Keaney Anderson, VP of Marketing at Jasper, Jaime Hunt, CMO at Old Dominion University, and Angie Smith, former Head of Experiential Events and Field Marketing at Atlassian. Check it out!