S3E3 - Your event strategy could use a little AI support

Discussing the overlap between marketing and technology isn't complete without acknowledging the significant challenge of creating an effective event strategy, a task increasingly managed by AI. In this episode, we get into how AI can not only suggest the ideal event content but also streamline attendee management and revolutionize event strategies. Gain first-hand insights from our guests: Bob Bejan, former Corporate Vice President of Global Events, Production Studios, and Marketing Community at Microsoft; Josh Shepherd, Head of Event Technology & Innovation at Atlassian; and Megan Henshall, Global Event Strategist at Google. Check it out!