S5 E8: When Images Don’t Reflect Patients

What this episode covers

Two recent PMCPA cases (0273 & 3882) highlight a surprisingly simple point: using images that don’t reflect real patients doesn’t automatically mean a breach. We unpack what the rulings tell us about context, accuracy and visual representation in pharma comms - and why it matters for your next campaign. Images can be seen here.

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Frequently Asked Questions

How long is this episode of Code Clarity?

This episode is 3 minutes long.

When was this Code Clarity episode published?

This episode was published on November 27, 2025.

What is this episode about?

Two recent PMCPA cases (0273 & 3882) highlight a surprisingly simple point: using images that don’t reflect real patients doesn’t automatically mean a breach. We unpack what the rulings tell us about context, accuracy and visual representation in...

Can I download this Code Clarity episode?

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