S6 E6: “The Best” isn’t balanced: Patient Testimony and T...

What this episode covers

Patient stories are powerful and that’s exactly why pharma want to use them. In this episode, Rina and Jean analyse three AstraZeneca videos that used patient testimony describing treatment as “the best”, and why that language ultimately led to PMCPA breaches. A must-listen for anyone approving patient-facing or patient-led materials under the ABPI Code.(Case/0360/11/24 & /0355/11/24 & /0377/11/24)

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Frequently Asked Questions

How long is this episode of Code Clarity?

This episode is 2 minutes long.

When was this Code Clarity episode published?

This episode was published on February 23, 2026.

What is this episode about?

Patient stories are powerful and that’s exactly why pharma want to use them. In this episode, Rina and Jean analyse three AstraZeneca videos that used patient testimony describing treatment as “the best”, and why that language ultimately led to...

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