EPISODE · Oct 17, 2016 · 38 MIN
SaaSCast Ep.4 - Customer Driven Growth - Maxime Berthelot (Buffer)
from SaaSCast · host Livestorm
Building a product people want is a challenge at every stage of your company. Whether you are building your MVP or adding an enterprise feature, you should always rely on real-world data and real customer insights. For this SaaSCast #4 I have the pleasure to talk Customer Development and Growth with Maxime Berthelot, PM Growth @ Buffer. ## What's Buffer? (Do I really need to introduce Buffer? ^^) Just in case you were living in a bunker for the past 5 years, Buffer is a software that enables you to schedule, publish and analyze all your social media posts in one place. Their have their own very unique way of handling common SaaS topics such as marketing, growth, pricing or even team management. ## What is SaaSCast? SaaSCast is a short video-podcast format in which we talk casually about SaaS and startups for half an hour. ---------- At Livestorm we help companies get the most of their webinars. Our mission is to make your webinars simpler and more efficient. Livestorm is a webinar tool that functions 100% in your browser, and, besides the basic webinar requirements, we provide: - Advanced post-webinar analytics tools - Audience segmentation capabilities - Lead management system - Native integrations with CRMs and marketing tools. Learn more: https://livestorm.co
What this episode covers
Building a product people want is a challenge at every stage of your company. Whether you are building your MVP or adding an enterprise feature, you should always rely on real-world data and real customer insights. For this SaaSCast #4 I have the pleasure to talk Customer Development and Growth with Maxime Berthelot, PM Growth @ Buffer. ## What's Buffer? (Do I really need to introduce Buffer? ^^) Just in case you were living in a bunker for the past 5 years, Buffer is a software that enables you to schedule, publish and analyze all your social media posts in one place. Their have their own very unique way of handling common SaaS topics such as marketing, growth, pricing or even team management. ## What is SaaSCast? SaaSCast is a short video-podcast format in which we talk casually about SaaS and startups for half an hour. ---------- At Livestorm we help companies get the most of their webinars. Our mission is to make your webinars simpler and more efficient. Livestorm is a webinar tool that functions 100% in your browser, and, besides the basic webinar requirements, we provide: - Advanced post-webinar analytics tools - Audience segmentation capabilities - Lead management system - Native integrations with CRMs and marketing tools. Learn more: https://livestorm.co
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SaaSCast Ep.4 - Customer Driven Growth - Maxime Berthelot (Buffer)
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