EPISODE · Nov 3, 2016 · 33 MIN
SaaSCast Ep.5 - Define Your Ideal Customer Profile - Francis Brero (MadKudu)
from SaaSCast · host Livestorm
NOTICE: SORRY FOR THE ECHO AT THE BEGINNING. SKIP AT 3:00 TO BETTER AUDIO QUALITY. ----- Last week we hosted the fifth episode of our monthly live SaaSCast. I had the pleasure to interview Francis Brero, co-founder and CRO of MadKudu (https://madkudu.com). To build a scalable sales process… Scratch that. In order to build a company, you must first identify who you are going to sell you product to. ## What's MadKudu? MadKudu helps SaaS sales teams qualify leads more effectively using data science. We build predictive models for our customers based on demographic and behavioral data in their sales & marketing stack. These models allow SaaS sales teams to instantly identify their best leads and decide when to engage them based on in-app behavior - all without managing manual lead-scoring rules. ## What is SaaSCast? SaaSCast is a short video-podcast format in which we talk casually about SaaS and startups for half an hour. ---------- At Livestorm we help companies get the most of their webinars. Our mission is to make your webinars simpler and more efficient. Livestorm is a webinar tool that functions 100% in your browser, and, besides the basic webinar requirements, we provide: - Advanced post-webinar analytics tools - Audience segmentation capabilities - Lead management system - Native integrations with CRMs and marketing tools. Learn more: livestorm.co
What this episode covers
NOTICE: SORRY FOR THE ECHO AT THE BEGINNING. SKIP AT 3:00 TO BETTER AUDIO QUALITY. ----- Last week we hosted the fifth episode of our monthly live SaaSCast. I had the pleasure to interview Francis Brero, co-founder and CRO of MadKudu (https://madkudu.com). To build a scalable sales process… Scratch that. In order to build a company, you must first identify who you are going to sell you product to. ## What's MadKudu? MadKudu helps SaaS sales teams qualify leads more effectively using data science. We build predictive models for our customers based on demographic and behavioral data in their sales & marketing stack. These models allow SaaS sales teams to instantly identify their best leads and decide when to engage them based on in-app behavior - all without managing manual lead-scoring rules. ## What is SaaSCast? SaaSCast is a short video-podcast format in which we talk casually about SaaS and startups for half an hour. ---------- At Livestorm we help companies get the most of their webinars. Our mission is to make your webinars simpler and more efficient. Livestorm is a webinar tool that functions 100% in your browser, and, besides the basic webinar requirements, we provide: - Advanced post-webinar analytics tools - Audience segmentation capabilities - Lead management system - Native integrations with CRMs and marketing tools. Learn more: livestorm.co
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SaaSCast Ep.5 - Define Your Ideal Customer Profile - Francis Brero (MadKudu)
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