safe, stylish summers

How Amanda Horan is Redefining Water Safety and Summer Style.In this engaging episode, Laura Beacham sits down with Amanda Horan, Co-founder of Line + Cleat alongside her husband, Collin. As the only woman-owned life jacket company in the United States, Line + Cleat fills a niche that didn’t exist before—pairing cultivated style with uncompromising safety for children on the water. Amanda shares how her expertly crafted line of children’s life jackets and sun-safe UPF wear was born out of a personal need for safe, stylish options that parents can trust. She and Laura dive into the realities of motherhood—how summer feels so different as a mom than it did when they were kids—and the unique challenges of bringing such a highly regulated product to market. They also discuss the vital importance of water safety, especially for families who spend time boating, and how Line + Cleat exists to give families the freedom to truly enjoy life on the water. Together, they explore the power of community building in e-commerce, the importance of balancing skincare products with in-office treatments, and how authenticity and passion foster genuine connections through social media. Looking ahead, Amanda shares her plans to expand Line + Cleat’s educational efforts around water safety, continuing the mission that sparked her brand in the first place.Chapters00:00 Navigating Summer as Moms02:58 The Birth of Lion and Cleat05:54 Challenges in Developing a Life Jacket09:08 The Importance of Safety in Water Activities11:53 Aesthetic vs. Safety in Life Jackets15:03 Building a Unique Brand in a Niche Market18:00 Creating a Community Around Water Safety21:09 The Journey of Entrepreneurship23:46 Passion and Authenticity in Business26:04 The Joy of Connection in E-Commerce29:06 The Importance of Education and Community31:40 Building Authentic Relationships in E-Commerce36:02 Understanding Life Jacket Sizing38:35 Navigating Skincare Journeys40:25 Products vs. Procedures in Skincare48:05 Maintaining Skin Health Over TimeLINKS:Shop Line+Cleat HereFollow Amanda on InstagramFollow Line+Cleat on InstagramRead more and join the conversation on The Consult Club SubstackFollow the Consult Club on InstagramFollow Laura on InstagramFollow SHOPDERM on InstagramShop curated products on SHOPDERMShop all of Laura’s Picks Here This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit theconsult.substack.com