Saga Communications Q1 2026: Mixed Bag, Digital Surge

Saga Communications Q1 2026 earnings show a mixed bag: net revenue dropped 5.6% to $22.9M, while digital revenue surged 25.2% to $4.4M. Traditional ad revenue declined, and other income fell due to lost tower rentals. Station expenses remained flat at $22M, with a projected 1.5-2.5% annual increase for digital buildout. Corporate costs stay steady at $12.3M. Investors receive a $0.25 quarterly dividend, with over $145M paid since 2012. Sagas balance sheet is strong, with $30.4M in cash, and theyre monetizing noncore assets for capex. Q2 is pacing down high single digits, but digital is up 10.2%. Saga is hiring sales managers and digital experts to push blended radio-plus-search campaigns, with blended revenue up 59% and search/display exploding over 100%. Saga is remodeling their media game, blending old-school radio magic with digital hustle to navigate ad market headwinds. Support the show:Get a discount at https://solipillow.com/discount/dnn. Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Report issues to [email protected]. View sources & latest updates:https://sources.thednn.ai/e070cac31dfadbdc