EPISODE · Feb 15, 2026 · 52 MIN

Sales Matters

from Business Matters with Lisa O'Neill & Peter Cook

This episode is about the icky old sales topic. We're talking about why Mormons are amazing at sales, how to turn a no into a yes, why you need to sell yourself first before you can sell anyone else, and the difference between commission breath and real conviction. Featuring post-it note funnels, sticker charts for adults, and why "I'm not good at sales" is as bad as saying you're no good at parenting. If you've ever felt weird about your prices or avoided asking for the sale, this one's for you.

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Sales Matters

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This episode was published on February 15, 2026.

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