Sales Sabotage: Emotionally Resetting After a Busted Deal

To Daryl Faulkner, Account Director at Heritage Werks, “patient tenacity” isn’t just a phrase — it’s a proven strategy. In this episode, Daryl breaks down how he closed a surprising incremental deal with a legacy client known for not having budget. He also shares how attentive listening, long-term relationship building, and asking the right questions set him up to capitalize when a new budget opportunity appeared. We also discuss why rapport matters more than the pitch, how he’s developed presentation skills into a true superpower, and the surprising sales lessons he learned as a paperboy.Join us as we discuss:[2:10] Playing the waiting game with a client who has no budget spend[15:30] Reframing busted deals into potential opportunities[25:41] When someone sabotages your meeting and firing clients For more My Sales Day, subscribe to the inspiring My Sales Day newsletter at mysalesday.io, follow the show on Apple Podcasts, Spotify, or search for “My Sales Day” in your favorite podcast player.Hosted on Ausha. See ausha.co/privacy-policy for more information.