Sales to Startup: Multiple Pivots, MVP Chaos, and the Real Path to Product-Market Fit episode artwork

EPISODE · Feb 17, 2025 · 50 MIN

Sales to Startup: Multiple Pivots, MVP Chaos, and the Real Path to Product-Market Fit

from Certainty in Chaos · host Pat Zingarella

Will Glass founder of Ostrich, left behind a comfortable corporate job—without a fully-baked plan—to chase an idea that everyone said would be “too risky.” After burning through money building features nobody needed and trudging through multiple pivots—including a foray into the NIL college sports market—Will finally discovered how to make Ostrich a legitimately impactful product.In this episode, you’ll learn: • How to avoid the pitfalls that cause most early-stage founders to waste cash• When to pivot vs. when to double down on your original vision• The secret to finding a real customer base—before money and time run out• Why sometimes “doing the unscalable” is the key to long-term growth• And how to separate your self-worth from the rollercoaster of startup lifeIf you want a refreshingly candid look at startup life—beyond the highlight reels—stick around. Will’s story proves you can stumble through chaos and still find your footing. Enjoy the conversation!Connect with Will: https://www.linkedin.com/in/williampglass3/Chapter:00:00 Untold Struggles02:28 The Birth of Ostrich03:00 Pivots & Financial Challenges12:14 Pitching & Failures15:32 Accelerators and Mentorship22:54 Building Trust with Investors26:20 The Cockroach Strategy27:29 Deciding Whether to Raise Capital29:10 Mindset Shifts30:30 Navigating the NIL Space35:41 Credit Unions40:18 Importance of Focus41:49 Doing the Unscalable

Will Glass founder of Ostrich, left behind a comfortable corporate job—without a fully-baked plan—to chase an idea that everyone said would be “too risky.” After burning through money building features nobody needed and trudging through multiple pivots—including a foray into the NIL college sports market—Will finally discovered how to make Ostrich a legitimately impactful product.In this episode, you’ll learn: • How to avoid the pitfalls that cause most early-stage founders to waste cash• When to pivot vs. when to double down on your original vision• The secret to finding a real customer base—before money and time run out• Why sometimes “doing the unscalable” is the key to long-term growth• And how to separate your self-worth from the rollercoaster of startup lifeIf you want a refreshingly candid look at startup life—beyond the highlight reels—stick around. Will’s story proves you can stumble through chaos and still find your footing. Enjoy the conversation!Connect with Will: https://www.linkedin.com/in/williampglass3/Chapter:00:00 Untold Struggles02:28 The Birth of Ostrich03:00 Pivots & Financial Challenges12:14 Pitching & Failures15:32 Accelerators and Mentorship22:54 Building Trust with Investors26:20 The Cockroach Strategy27:29 Deciding Whether to Raise Capital29:10 Mindset Shifts30:30 Navigating the NIL Space35:41 Credit Unions40:18 Importance of Focus41:49 Doing the Unscalable

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Sales to Startup: Multiple Pivots, MVP Chaos, and the Real Path to Product-Market Fit

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Will Glass founder of Ostrich, left behind a comfortable corporate job—without a fully-baked plan—to chase an idea that everyone said would be “too risky.” After burning through money building features nobody needed and trudging through multiple...

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