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Salespeople: Steve Jobs Didn’t Need Empathy, So Why Should You?

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First published

10/24/2019

Genres

business marketing education self improvement management

Duration

23 minutes

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Sell with a Story Podcast

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Episode Description

<p><img loading="lazy" decoding="async" class="alignleft size-thumbnail wp-image-12757" src="https://leadwithastory.com/wp-content/uploads/2019/10/NICOLAS-VANDENBERGHE-HEAD-SHOT2-150x150.jpg" alt="" width="150" height="150" srcset="https://leadwithastory.com/wp-content/uploads/2019/10/NICOLAS-VANDENBERGHE-HEAD-SHOT2-150x150.jpg 150w, https://leadwithastory.com/wp-content/uploads/2019/10/NICOLAS-VANDENBERGHE-HEAD-SHOT2-400x400.jpg 400w" sizes="auto, (max-width: 150px) 100vw, 150px" /></p> <p><span style="font-size: 14pt; font-family: arial, helvetica, sans-serif;">Do you really need empathy to be a good sales rep? My podcast guest this week says no. He&#8217;s <a href="https://www.linkedin.com/in/nvandenberghe/" target="_blank" rel="noopener noreferrer">Nicolas Vandenberghe</a>, CEO of <a href="https://www.chilipiper.com/" target="_blank" rel="noopener noreferrer">Chili Piper</a>.</span></p> <p><span style="font-size: 14pt; font-family: arial, helvetica, sans-serif;">Nicolas started his career selling newspapers in the streets of Paris in high school, studied math in undergrad, and then got an MBA from Stanford. He then started and sold 3 tech companies, and also ran sales for a $2B telecom firm.</span></p> <p><span style="font-size: 14pt; font-family: arial, helvetica, sans-serif;">Today he runs Chili Piper which provides companies a brilliant solution to a sales problem they probably don&#8217;t even know they have. You can hear Nicolas talk about all of this and more in our conversation above.</span></p> <p><span style="font-size: 14pt; font-family: arial, helvetica, sans-serif;">A few highlights of our conversation . . .</span></p> <p><span style="text-decoration: underline; font-size: 14pt; font-family: arial, helvetica, sans-serif;">Closing the leak in your sales funnel</span></p> <p><span style="font-size: 14pt; font-family: arial, helvetica, sans-serif;">Chili Piper solves an interesting sales problem a lot of companies have. See if this sounds familiar &#8212; Someone comes to your website and they click a button or submit a form saying they&#8217;d be interested in talking to someone or seeing a demo. Then they get a message that basically says, &#8220;Thank you. Someone will contact you&#8221; which obviously leaves them wondering who&#8217;s going to contact them and when.</span></p> <p><span style="font-size: 14pt; font-family: arial, helvetica, sans-serif;">And that causes a lot of leakage in the sales funnel because salespeople and the prospect end up chasing each other on email for days and don&#8217;t always have a call.</span></p> <p><span style="font-size: 14pt; font-family: arial, helvetica, sans-serif;">So, what Chili Piper did was to create a JavaScript program you can add into your website so that when that prospect submits the form, the program qualifies the prospect, finds the right sales rep, and calls them on the phone to connect them with the prospect immediately. And if the sales rep isn&#8217;t available, they access their calendar and schedule a meeting right on the spot. As a result, you book more client calls and close more sales.</span></p> <p><span style="text-decoration: underline; font-size: 14pt; font-family: arial, helvetica, sans-serif;">Nicolas meets Steve Jobs and has an epiphany</span></p> <p><span style="font-size: 14pt; font-family: arial, helvetica, sans-serif;">While at Stanford, Nicolas got to attend a small meeting with Steve Jobs. His reaction: </span></p> <blockquote><p><span style="font-size: 14pt; font-family: arial, helvetica, sans-serif;"><strong><span style="color: #000000;">&#8220;Everyone said he was the best salesperson in the world. And theoretically, salespeople have lots of empathy. Well, the guy sitting in front of me was super inspiring, but he didn&#8217;t strike as someone with much empathy.&#8221;</span></strong></span></p></blockquote> <p><span style="font-size: 14pt; font-family: arial, helvetica, sans-serif;">And that set Nicolas off to learn more about a number of topics to help him figure out that dilemma.</span></p> <p><span style="font-size: 14pt; font-family: arial, helvetica, sans-serif;">Nicolas concluded what you really need to be a good salesperson is not empathy (which is feeling other people&#8217;s feelings), but the ability to recognize and understand other people&#8217;s feelings.</span></p> <p><strong><span style="font-size: 14pt; font-family: arial, helvetica, sans-serif;">For example, if your prospect is getting frustrated during your sales call, the last thing you want to do is get frustrated yourself, which is what a highly empathetic person would do. What you want to do is be able to stay calm but recognize the signals that they&#8217;re frustrated and figure out why so you can change that.</span></strong></p> <p><span style="font-size: 14pt; font-family: arial, helvetica, sans-serif;">And that ability will help you identify objections or opportunities in a conversation that you might not otherwise know about.</span></p> <p><span style="text-decoration: underline; font-size: 14pt; font-family: arial, helvetica, sans-serif;">Some of the books and articles that came up were:</span></p> <ul> <li><span style="font-size: 14pt; font-family: arial, helvetica, sans-serif;"><a href="https://momounerb.firebaseapp.com/aa333/neuroeconomics-chapter-27-understanding-others-brain-mechanisms-of-theory-of-mind-and-empathy-by-tania-singer-anita-tusche-b019zuic00.pdf" target="_blank" rel="noopener noreferrer">Neuroeconomics: Chapter 27</a> &#8211; Theory of Mind and Empathy</span></li> <li><span style="font-family: arial, helvetica, sans-serif; font-size: 14pt;"><a href="https://amzn.to/31HZudX">Mindset</a>, by Carol Dweck</span></li> <li><span style="font-size: 14pt; font-family: arial, helvetica, sans-serif;"><a href="https://amzn.to/2MHcgFh" target="_blank" rel="noopener noreferrer">Sell with a Story</a>, by Paul Smith</span></li> <li><span style="font-size: 14pt; font-family: arial, helvetica, sans-serif;"><a href="https://amzn.to/2MHXH4m" target="_blank" rel="noopener noreferrer">Never Split the Difference</a>, by Chris Voss</span></li> </ul> <p><span style="font-size: 14pt; font-family: arial, helvetica, sans-serif;">You can find out more about Nicolas and Chili Piper at their website here: <a href="https://www.chilipiper.com/" target="_blank" rel="noopener noreferrer">chilipiper.com</a>.</span></p> <p><span style="font-size: 14pt; font-family: arial, helvetica, sans-serif;">Click these links to subscribe to this podcast on <a href="https://itunes.apple.com/us/podcast/sell-story-podcast-how-to-capture-attention-build-trust/id1200332527">iTunes</a> or <a href="http://www.stitcher.com/podcast/paul-smith/sell-with-a-story" target="_blank" rel="noopener noreferrer">Stitcher</a>, or <a href="https://www.podbean.com/podcast-detail/zdt9b-50f17/Sell+with+a+Story+Podcast+%7C+How+to+Capture+Attention+Build+Trust+and+Close+the+Sale" target="_blank" rel="noopener noreferrer">Podbean</a>.</span></p> <p><span style="font-size: 14pt; font-family: arial, helvetica, sans-serif;">&#8212;</span></p> <p><span style="font-size: 14pt; font-family: arial, helvetica, sans-serif;"><a href="/" target="_blank" rel="noopener noreferrer"><img loading="lazy" decoding="async" class="alignleft wp-image-11463 size-thumbnail" src="https://leadwithastory.com/wp-content/uploads/2017/06/Paul_Smith_Lynda-SWAS-2017-profile-pic-square-150x150.jpg" alt="" width="150" height="150" srcset="https://leadwithastory.com/wp-content/uploads/2017/06/Paul_Smith_Lynda-SWAS-2017-profile-pic-square-150x150.jpg 150w, https://leadwithastory.com/wp-content/uploads/2017/06/Paul_Smith_Lynda-SWAS-2017-profile-pic-square-300x300.jpg 300w, https://leadwithastory.com/wp-content/uploads/2017/06/Paul_Smith_Lynda-SWAS-2017-profile-pic-square-1024x1024.jpg 1024w, https://leadwithastory.com/wp-content/uploads/2017/06/Paul_Smith_Lynda-SWAS-2017-profile-pic-square-768x768.jpg 768w, https://leadwithastory.com/wp-content/uploads/2017/06/Paul_Smith_Lynda-SWAS-2017-profile-pic-square-400x400.jpg 400w, https://leadwithastory.com/wp-content/uploads/2017/06/Paul_Smith_Lynda-SWAS-2017-profile-pic-square-512x512.jpg 512w, https://leadwithastory.com/wp-content/uploads/2017/06/Paul_Smith_Lynda-SWAS-2017-profile-pic-square.jpg 1182w" sizes="auto, (max-width: 150px) 100vw, 150px" /></a> <a href="https://leadwithastory.com/" target="_blank" rel="noopener noreferrer">Paul Smith</a> is one of the world&#8217;s leading experts on business storytelling. He&#8217;s a keynote speaker, storytelling coach, and bestselling author.</span></p> <p><span style="font-family: arial, helvetica, sans-serif;"><span style="font-size: 14pt;">Connect with him via email <a href="mailto:[email protected]" target="_blank" rel="noopener noreferrer">here</a>. </span><span style="font-size: 14pt;">Follow him on <a href="https://www.facebook.com/LeadWithAStory" target="_blank" rel="noopener noreferrer">Facebook</a>, <a href="http://www.linkedin.com/in/smithpa9" target="_blank" rel="noopener noreferrer">LinkedIn</a>, and <a href="https://twitter.com/LeadWithAStory" target="_blank" rel="noopener noreferrer">Twitter</a>.</span></span></p> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 14pt;">Sign up for his newsletter <a href="http://eepurl.com/NsM2T" target="_blank" rel="noopener noreferrer">here</a> to get one new story a week delivered to your inbox.</span></p> <table style="height: 166px;" width="540"> <tbody> <tr> <td style="width: 98.75px;"><span style="font-family: arial, helvetica, sans-serif;"><a href="https://amzn.to/2YZ6yFw" target="_blank" rel="noopener noreferrer"><img loading="lazy" decoding="async" class="alignleft wp-image-12596" src="https://leadwithastory.com/wp-content/uploads/2019/07/9781492680260-204x300.jpg" alt="" width="116" height="169" /></a></span></td> <td style="width: 101.477px;"><span style="font-family: arial, helvetica, sans-serif;"><a href="https://amzn.to/2YUBHGb" target="_blank" rel="noopener noreferrer"><img loading="lazy" decoding="async" class="alignleft wp-image-44" src="https://leadwithastory.com/wp-content/uploads/2014/05/book1.jpg" alt="LeadwithaStory" width="150" height="226" /></a></span></td> <td style="width: 101.477px;"><span style="font-family: arial, helvetica, sans-serif;"><a href="http://amzn.to/1Okdq0K" target="_blank" rel="noopener noreferrer"><img loading="lazy" decoding="async" class="alignleft wp-image-10158" src="https://leadwithastory.com/wp-content/uploads/2014/05/Smith-Sell-cover-front-w-foreword-199x300.jpg" alt="Smith--Sell cover front w foreword" width="150" height="227" srcset="https://leadwithastory.com/wp-content/uploads/2014/05/Smith-Sell-cover-front-w-foreword-199x300.jpg 199w, https://leadwithastory.com/wp-content/uploads/2014/05/Smith-Sell-cover-front-w-foreword.jpg 429w" sizes="auto, (max-width: 150px) 100vw, 150px" /></a></span></td> <td style="width: 102.386px;"><span style="font-family: arial, helvetica, sans-serif;"><a href="https://amzn.to/2YDyFec" target="_blank" rel="noopener noreferrer"><img loading="lazy" decoding="async" class="alignright wp-image-12439" src="https://leadwithastory.com/wp-content/uploads/2019/03/Kenny-cover-194x300.jpg" alt="" width="150" height="232" srcset="https://leadwithastory.com/wp-content/uploads/2019/03/Kenny-cover-194x300.jpg 194w, https://leadwithastory.com/wp-content/uploads/2019/03/Kenny-cover.jpg 432w" sizes="auto, (max-width: 150px) 100vw, 150px" /></a></span></td> <td style="width: 103.295px;"><span style="font-family: arial, helvetica, sans-serif;"><a href="https://amzn.to/2YYLFGN" target="_blank" rel="noopener noreferrer"><img loading="lazy" decoding="async" class="alignleft wp-image-8648" src="https://leadwithastory.com/wp-content/uploads/2015/02/ParentingWthStoryCOVER-small-198x300.jpg" alt="ParentingWthStoryCOVER small" width="150" height="226" /></a></span></td> </tr> </tbody> </table>

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