Sara Storm, Episode 17

In this episode, Dan welcomes Sara Storm CRO at Break The Box to the pod. Sara shares her personal journey from a challenging childhood in Sweden to a successful career in sales, gives insights on the importance of mental resilience, and talks about the need for honest communication in sales. Other topics include: The importance of mentalizing in sales to understand customer needs. Honesty leads to better customer relationships and outcomes. Understanding the psychology of customers. Prioritizing the customer's best interest over quotas. How sales roles will evolve with AI integration.