Sarah Housley on become better futurists

"...positive visions don't necessarily come with statistics. They come with creativity and imagination. And we don't make as much room for creativity and imagination in our culture as I think we should."In this episode Anna Mullenneaux and Paul Skinner, co-founders of MarketingKind, interview Sarah Housley, design futurist and author of Designing Hope: Visions to Shape Our Future, to discuss how we can develop greater agency in imagining what better futures could look like and find the right ways to start working towards them.We talk about why it feels like we’ve stopped dreaming about better futures and what it takes for leaders, marketers and organisations to start imagining them again. Not as a nice-to-have, but as a practical skill for navigating change.We explore the ideas in Designing Hope and the four futures movements highlighted in the book that spark hope, action and critical thinking about how we might live in the decades ahead.We discuss how hopeful futures are created (not predicted) and reflect on how marketers and leaders can develop the mindset and tools to become better futurists in our own spheres of influence.Sarah’s reading recommendations:Dorian Lynskey - Everything Must GoOctavia ButlerKim Stanley RobinsonBecky ChambersLearn more about Sarah’s work here.And learn more about MarketingKind membership here.