Sarah Wallendjack | How To Pitch to PBS episode artwork

EPISODE · Dec 23, 2025 · 21 MIN

Sarah Wallendjack | How To Pitch to PBS

from All Lit Up! A Podcast for the Creative Industries

In Episode 4, Sarah Wallendjack shares PBS's open-door policy for creative pitches and what it is that the team looks for - other than a great story, of course! Plus, a departure from our usual short film discussion, as Sarah and Gilly take a look at the story-led gaming app, Florence.FlorenceAt 25, Florence Yeoh feels a little stuck. Her life is an endless routine of work, sleep, and spending too much time on social media. Then one day, she meets a cello player named Krish who changes everything about how she sees the world.Experience every beat of Florence and Krish’s relationship through a series of bespoke gameplay vignettes – from flirting to fighting, from helping each other grow... to growing apart.Drawing inspiration from ‘slice of life’ graphic novels and webcomics, Florence is intimate, raw and personal.Read more or download HERE!About Sarah WallendjackSarah Wallendjack is an Emmy award-winning Executive Producer with a 20+ year career developing and creating impactful children’s content.Prior to joining PBS KIDS as the Senior Director of Content Development, Sarah served as Vice President of Development and Production at 9 Story Media Group where she Co-Created Super Why’s Comic Book Adventures, having worked her way up to Executive Producer working across 103 episodes over three seasons of the original series. She also developed and Executive Produced Netflix’s Charlie’s Colorforms City, and served as the Supervising Producer on five seasons of Daniel Tiger’s Neighborhood.A leader in the industry, Sarah was the President of the Children’s Media Association and is passionate about fostering the next generation of children’s media makers.In her free time, Sarah enjoys scuba diving, synchronized swimming, sewing a handmade wardrobe, the Muppets, and making things.All Lit Up! is a Lighthouse Studios production.Follow the studio on social media to stay up to date with all news and the latest episodes.Instagram: @lighthousestudiosireLinkedIn: https://www.linkedin.com/company/lighthousestudios

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Sarah Wallendjack | How To Pitch to PBS

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This episode is 21 minutes long.

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This episode was published on December 23, 2025.

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In Episode 4, Sarah Wallendjack shares PBS's open-door policy for creative pitches and what it is that the team looks for - other than a great story, of course! Plus, a departure from our usual short film discussion, as Sarah and Gilly take a look...

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