Sarah's Day The Rebrand

Off the back of the King's Birthday long weekend, we have a special episode for you. After countless requests, here is the final instalment of our deep dive series on Sarah's Day. Fresh off the back of a horror 2020 full of controversy, Sarah’s Day was in desperate need of a rebrand. Her army of followers were turning into haters and restrictive eating and ab selfies were so last decade. So, what do you do when the brand you have built has been battered?.... You pivot. Sarah dropped ‘holistic health princess’ from her bio and in doing so, found God. The transition from wellness warrior to mummy vlogger hasn’t been a smooth one though.  With lucrative brand deals to compete for and a hungry community of new mums yearning for connection, mummy logging is a high stakes business venture. But, what happens when your kids start becoming content… and a heartbreaking diagnosis makes you evaluate it all.Follow Outspoken on Instagram and TikTok, plus join in on the conversation in our Facebook Community. Podcast hosted by Amy Taeuber, Kate Taeuber and Sophie Taeuber. See omnystudio.com/listener for privacy information.