Saying No

Saying no is hard — but it’s essential to great product management. In this episode of All Things Product, Petra Wille and Teresa Torres dive deep into the art (and science) of saying no as a product manager. They explore why learning to say no isn’t just a skill — it’s core to the job — and how to do it thoughtfully without losing trust or momentum. From frameworks for filtering ideas, to the magic of “not yet” vs. “hard no,” to when it’s okay (and even encouraged) to just say yes — Petra and Teresa unpack real-world tips you can apply with your team today.