Scale to 100+ Zillow Deals with Allison Greco | The LAB

How do you achieve 260+ units annually in a small coastal market? Allison Greco, Real Estate Expert, eXp Realty, breaks down the raw truth about Zillow Flex and the exact "Launch to Elite" systems used to scale her team without losing top talent to burnout.In this unfiltered session, Allison and her Director of Operations, Kristen, reveal the systems required to convert 30+ leads a month at a high level. Learn why eXp Realty teams are shifting to a Company Dollar model to improve retention and how to implement a 90-day "Launch" program that guarantees agent productivity.🔥 IN THIS EPISODE:✅ The 5-Lead Rule: How pausing leads after 5 contacts without a conversion actually increases your team's total ROI.✅ The 90-Day Launchpad: The exact benchmarks (3 deals in 90 days) required to graduate from new agent to team foundation.✅ Accountability Boundaries: Why "baby birding" your agents kills growth and how to set standards the world will respond to.✅ Elite Masterminds: How to retain top-producing agents by creating curated spaces for high-level leadership conversations.✅ Company Dollar Brackets: A breakdown of why shifting from GCI-based splits to Company Dollar models is better for eXp Realty team health.Timestamps0:00 – The "Hook" (Scaling Zillow Flex in small markets)0:57 – Smaller Market Dynamics (Competing with 5 other Flex teams)2:52 – The Data Snapshot (Converting 42% of business from Zillow)4:30 – Lead Cycle Reality (The longer lead cycles in the 2026 market)5:30 – The 90-Day Onboard (The "Trello Board" and eXp State Meeting requirements)6:34 – Launch vs. Foundations (Benchmarks for scaling from launch to elite)9:09 – The "Golden Nugget" (The 5-7 lead pause rule for retention)12:11 – The "Bleeding Heart" Trap (Why team leaders must stop bottle-feeding agents)15:24 – Accountability Success (Achieving 100% graduation in the latest cohort)25:35 – Sales Funnel Support (Using admin staff to move the needle)31:21 – Financial Framework (Moving to a Company Dollar model for splits)#ZillowFlex #TeamBuilding #RealEstateSystems #eXpRealty