Scaling Clean: Tania Sweis on Building a clean Cookie Brand and Embracing Unplanned Opportunities

Send us Fan MailIn this episode of Shelf Talks, Roberta interviews Tania Sweis, co-founder of Brune Kitchen, the world's first tahini-based cookie brand. Tanya shares her journey from being a corporate attorney to launching a clean, gluten-free, vegan cookie brand. The conversation delves into the challenges and triumphs of starting a business, navigating the retail landscape, and the importance of maintaining quality while scaling production. Tania also discusses her experience on the show Side Hustlers on Roku, the dynamics of co-founding a business with a friend, and the future goals for Brune Kitchen.Key Takeaways:Tanya's journey from law to entrepreneurship was fueled by personal health challenges.Brune Kitchen was born out of a need for clean, tasty snacks.The importance of networking and seeking advice from industry experts.Maintaining product quality is crucial when scaling production.Understanding margins is essential for retail viability.Future growth includes expanding product lines and reaching new markets.Breakdowns:00:00 From Law to Cookies: The Journey Begins09:01 Launching Brune Kitchen: The Early Days17:58 Navigating Retail: The Arowan Experience27:02 Lessons from Side Hustlers: Validation and Growth36:00 Scaling Up: The Transition to Co-Packing44:56 The Co-Founder Dynamic: Balancing Friendship and Business53:55 Future Goals: Expansion and New FlavorsLinks mentioned in this episode:Connect with Brune:Brune Kitchen Website: LinkBrune Kitchen Instagram: LinkBrune Kitchen Tiktok: LinkCommunities:Startup CPG: LinkNaturally: LinkCheck out Brune Kitchen Website for locations to purchase. Support the showEvent Partner: Nourish Summit & Expo (Oct. 5-7, 2027 | Baltimore) - Use code SHELFTALKS10 for 10% off full registration https://bit.ly/4sx0ZbaLooking for more? Visit our Linktree for the latest episodes, free resources, retail tips, and ways to connect with the Shelf Talks community.https://linktr.ee/shelftalkspodcastLove what you hear on Shelf Talks? You can now support the podcast. Every contribution helps bring more indie voices to the mic. Thank you for being part of this journey! ✨https://www.buzzsprout.com/2411532/supportContact us via email: [email protected] Reach out if you know of a female founder with an impactful brand and retail story and leave a review if you found value in this episode! [email protected] the book Shelf Talk: A step by step guide to launching your product in Retail Stores by Roberta Townes Buy Book