Scaling Trust in B2B: Laura Erdem on LinkedIn, Attribution, and Keeping Content Human

What happens when sales, marketing, and authenticity collide? In this episode, Dreamdata’s Laura Erdem joins Chris Nelson to unpack why LinkedIn is crushing Google for B2B, how she built a powerful personal brand without a plan, and why Dreamdata’s podcast is a secret growth machine. From attribution benchmarks to thought leader ads, and even AI-generated episodes, Laura shares bold insights on building human-first marketing in a noisy, AI-driven world. Connect with Laura Erdem on LinkedInFollow Dreamdata on LinkedInVisit Dreamdata's WebsiteSubscribe to the 'Attributed' podcast on YouTubeHosted by Chris Nelson, Founder of Human VideoConnect with Chris on LinkedInFollow Human Video on LinkedInVideo Podcast Remotely Developed, Produced, Edited & Distributed by Human VideoLearn more at Human Video's Website(00:01) - Moving to New York for Sales Mastery & Dreamdata's Growth (04:30) - What Dreamdata Actually Does, and Why Marketers Love It (07:00) - Why LinkedIn Beats Google for B2B Marketing ROI (12:30) - The Unplanned Personal Brand That Changed Everything (17:00) - LinkedIn Content Strategy: Metrics, Culture & AI Tools (19:50) - The Rise of Video on LinkedIn: Formats, Features, and Tactics (25:00) - Thought Leader Ads: The New Era of LinkedIn Influence (28:30) - Attributed Podcast: From Internal Experiments to Content Engine (34:00) - How Dreamdata Turns a Podcast into a Sales & Brand Powerhouse (38:30) - The Controversial AI-Generated Episode, And Why They Tried It (45:00) - Human Creativity vs. AI Outputs: What Really Builds Trust