Scott Dickens - Behind the brand: FORM Smart Swim Goggles

In this episode, Scott Dickens shares his inspiring journey from childhood swimmer to professional athlete and Director of Business Development of FORM Swim Goggles. He discusses his early passion for swimming, Olympic aspirations, and diverse career paths, including finance and sales. Scott highlights FORM Swim Goggles’ innovative technology, which features a heads-up display for real-time data, making it a game-changer for swimmers. The company has evolved into a comprehensive swim training platform, targeting elite athletes, triathletes, and fitness enthusiasts, with a focus on the triathlon market. Scott also covers challenges in pricing and market perception, recent approval from World Triathlon, and FORM’s mission to enhance endurance sports performance through cutting-edge biometrics. Takeaways Scott Diggins started swimming at a young age and quickly progressed through swimming lessons. He excelled in swimming and set his sights on the Olympics. After finishing his swimming career, Scott explored different career paths before pursuing an MBA. He joined FORM Swim Goggles, a sports tech company that specializes in smart goggles with a heads-up display. Form has evolved from a product that provided real-time biometric feedback for swimming to a comprehensive swim training platform. Their target market right now is the triathlon market, as they understand the importance of technology and data in that space. FORM has an omnichannel strategy to educate and reach consumers, including small retailers and larger chains. They have recently obtained approval from World Triathlon for their Smart Swim goggles, which is a significant win for the triathlon community. FORM’s focus is on elevating the performance of endurance sports through real-time biometrics, and they have exciting plans for the future. Chapters 00:00 Introduction and Background 07:18 Transitioning from Talent to Passion 14:02 Introduction to Form Swim Goggles 32:34 Omnichannel Approach: Educating and Reaching Consumers 40:56 Approval from World Triathlon: A Significant MilestonePILLAR Performance  Shop online:⁠ ⁠https://pillarperformance.shop/⁠⁠ Instagram:⁠ ⁠https://www.instagram.com/pillarperformance_/  Tiktok:⁠ ⁠ https://www.tiktok.com/@pillarperformance  STRAVA:⁠ ⁠ https://www.strava.com/clubs/1108245  Podcast:⁠ ⁠⁠https://podcasters.spotify.com/pod/show/pillarperformance FORM Swim Website: https://www.formswim.com/ Instagram: https://www.instagram.com/formswim/