Scott Eddy on Storytelling, Authenticity and Trust

Stop losing guests before they book.Learn how culture, conversation and authentic storytelling turn social media into revenue.Scott Eddy, hospitality influencer, brand strategist and globetrotting speaker at MrScottEddy. He built the region's first major digital marketing agency in Asia and pioneered social media for travel, with work including the Star Alliance round the world campaign, Aman as an early client, and tourism board partnerships such as Jamaica.- Close the loop on communications to protect trust and stop ghosting that destroys culture and guest loyalty.- Convert staff engagement into repeat business by treating employees as your first guests.- Replace polished ads with people-first storytelling and short-form video to boost bookings and engagement.- Use Asian-style personalization and practical TikTok tactics to drive higher spend and return visits.Follow The Future of Hospitality for weekly insights into hospitality, hotels, and guest experience.Disclaimer: This podcast shares stories, experiences, and opinions from hosts and guests. They are personal perspectives only and not statements of fact or official advice from The Future of Hospitality