EPISODE · Apr 4, 2026 · 21 MIN
Scott Gifis Founder of Wyllo: From Fraud Prevention to Growth Engine
from Legends N Leaders · host Ben Weiss
What if fraud isn’t just a risk… but a signal?In this episode of LegendsNLeaders, we sit down with Scott Gifis—CEO of Wyllo (formerly NoFraud), a platform redefining how companies understand risk, identity, and customer behavior in real time.Scott has spent decades building and scaling companies from zero to $100M+—with leadership roles at companies like Frame.io (acquired by Adobe for $1.3B) and AdRoll.Now, he’s focused on a bigger shift:moving from fraud prevention → risk intelligence → growth enablement.We go deep on: The shift from blocking bad actors → understanding customer intentHow Wyllo combines identity, behavior, and data into one systemTurning risk and CX into competitive advantagesWyllo is a new layer of intelligence—helping companies understand customers in real time and make better decisions across the entire journey.This is about what happens when trust becomes a driver of growth.If you’re building in ecommerce, fintech, or any system where risk meets experience—this episode will change how you think about your business.
What this episode covers
What if fraud isn’t just a risk… but a signal?In this episode of LegendsNLeaders, we sit down with Scott Gifis—CEO of Wyllo (formerly NoFraud), a platform redefining how companies understand risk, identity, and customer behavior in real time.Scott has spent decades building and scaling companies from zero to $100M+—with leadership roles at companies like Frame.io (acquired by Adobe for $1.3B) and AdRoll.Now, he’s focused on a bigger shift:moving from fraud prevention → risk intelligence → growth enablement.We go deep on: The shift from blocking bad actors → understanding customer intentHow Wyllo combines identity, behavior, and data into one systemTurning risk and CX into competitive advantagesWyllo is a new layer of intelligence—helping companies understand customers in real time and make better decisions across the entire journey.This is about what happens when trust becomes a driver of growth.If you’re building in ecommerce, fintech, or any system where risk meets experience—this episode will change how you think about your business.
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Scott Gifis Founder of Wyllo: From Fraud Prevention to Growth Engine
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