Screen to Green – Sustainable Storytelling, with Steve Smith

Send us Fan MailHow can the media industry balance its significant ecological footprint with its powerful cultural influence? Join us as we sit down with Steve Smith, a BAFTA award-winning television director turned sustainable production consultant, who shares his compelling journey from the fast-paced world of entertainment to becoming a fervent advocate for sustainability. Steve recounts his early career experiences through to his seminal role in BAFTA's Albert initiative, which is dedicated to reducing the carbon footprint of media productions. From high-carbon lifestyles to eco-friendly living, media holds the key to societal transformation. This episode explores the crucial role of media in updating traditional portrayals to inspire sustainable living. Follow GoodGeist for more episodes on sustainability, communications and how creativity can help make the world a better place.