Screens Where They're Supposed to Be: An Intentional Approach to In-Store Media

"There's been a lot of pushes to take a screen and slap it everywhere, and I think there's a lot of risk in doing that," says Looma VP of Product Denny Cmiel. "You end up with kind of an experience that doesn't feel like it was designed to be there. It feels like it was stitched on or kind of stuck on as a Band-Aid."Denny joins host James Kotecki to share Looma’s product philosophy for screens that are actually in the right place.https://theloomaproject.com/Topics include:The Looma mantra "it's not the screens, it's what you put on them" that guides product developmentHow "Project Nightcap" expanded from cocktail recommendations to mattress selectionWhy AI serves as an "efficiency machine" and "sounding board" rather than decision makerThe misconception that in-store screens necessarily reach shoppers at the point of decisionThe balance between standardization and customization for individual store locations